Written By: Michael L. Goldblatt
The recent modernization of the American Bar Association’s model rules on lawyer advertising give a boost to marketing activities by firms of all sizes. Although it may take years for state regulators to adopt the new ABA rules, many marketing activities are already permitted. For example, firms commonly use electronic marketing tools like online directories and websites. Many firms also use printed marketing materials like business cards and firm brochures. This article explains how solo lawyers and small firms can create an affordable brochure to attract new clients and offer additional services to existing clients. The tables accompanying the article provide cost details and links to samples and online providers.