What the ephemerality of the Web means for your hyperlinks – Columbia Journalism Review

By John Bowers, Clare Stanton, and Jonathan Zittrain

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 In a 2014 study, for example, researchers (including some on this team) found that nearly half of all hyperlinks in Supreme Court opinions led to content that had either changed since its original publication or disappeared from the internet.
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Our team of researchers at Harvard Law School has undertaken a project to gain insight into the extent and characteristics of journalistic linkrot and content drift. We examined hyperlinks in New York Times articles, starting with the launch of the Times website in 1996 up through mid-2019, developed on the basis of a data set provided to us by the Times. The substantial linkrot and content drift we found here reflect the inherent difficulties of long-term linking to pieces of a volatile Web.
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