Legal Ease Blog: Dustin Cole at the Massachusetts Bar Association
Legal Ease Blog by Allison C. Shields has an ecellent summary of the key points made by Dustin Cole of Attorneys Masterclass on the business of practicing law at last week’s mass Bar Annual Conference.
An excerpt: “Cole cautions that lawyers should stop focusing on the process. Lawyers need to focus on what they are really selling – and it isn’t legal work. He emphasized that lawyers need to know not only what makes them different than their competitors, but what makes them better. He admonished lawyers not to focus on what everyone else is doing, because that breeds merely average lawyers. ”
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