Daniel Strohl
A cheeky homage to Volvo’s sometimes staid reputation may soon become a thing of the past now that Volvo has sent a cease and desist letter to the creator of the prancing moose logo over his use of the Swedish company’s trademark on restoration parts.
As Dave Barton shared on his site, PrancingMoose.com, the cease and desist letter came directly from Volvo Trademark Holdings in Sweden right around Easter weekend “after years of Volvo offering silent indifference” to the reproduction Volvo logos Barton has offered through the site and to the site’s namesake stickers, which riff on the Scuderia Ferrari prancing horse with a full-grown moose rearing on its hind legs under a Volvo logo on a yellow background.