Sent From My iPhone: how a humblebrag became a key piece of net etiquette | Technology | The Guardian

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s there a more divisive valediction than the default “Sent From My iPhone” sign-off? When the iPhone first appeared, users were roundly condemned for their thinly veiled humblebrag among the mounting popularity of Apple products.

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…the phrase has become an important part of online decorum. Including the sign off contains an innate apology for the brevity of the message. It begs forgiveness for any spelling or grammatical errors. It allows a little wiggle rooms for errant emojis. It is a nod of acknowledgement that you are on the hoof and doing as well as can be expected.

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