93% use the Apple Watch five or more days a week, 95% for eight or more hours a day.
There’s been a lot of debate over how well the Apple Watch is selling. That’s to be expected. Apple not only launched a new product category but the category itself is still new. Even with hard numbers, there would be very little in the way of context to understand what they mean and that won’t change for a year or more. That’s why, for iMore’s inaugural Apple Watch survey, we chose to focus on something else entirely–not how the Apple Watch is doing but what we’re all are doing with it.
- iMore’s Apple Watch Survey (m.imore.com)
- Apple Watch survey shows high usage (loopinsight.com)
- iMore survey shows ultra-high levels of Apple Watch usage (techknowd.com)
- It took Apple just four months to control 20% of the smartwatch market (techi.com)