Did You Ever Wonder Why We Are Poking Around on our Phones all Day?-Culture Design Lab–Humin

By Joe Brewer and B. Lazlo Karafiath

Lots of jokes target the way we use our phones nowadays.  How we ignore our date to answer a text,  or keep sharing and liking and scrolling endlessly.  It’s true that most people play with their smart phones more and more and share content rather than to “talk on the phone.”  What the jokesters miss is that this is a feature not a bug!

When people are looking at their phone in public, sharing stuff, liking stuff, tweeting stuff (and looking at others’ shares, likes, and tweets) they are expressing their tribal nature.  They have found an outlet for the fundamental human drive to be in a tribe, to maintain a tribal presence, whether a factual or a fictional tribe, does not matter. Unlucky for us, we have such an imperfect piece of technology for doing this —Facebook!

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We were recently introduced to a service that could fit this mold.  It’s called Humin and it is ramping up now.  (Thanks to CMO Lane Wood for introducing us.)  Humin could be much more then a new way to access our address book: Humin could be our tribal phone.

Read this thought-provoking post here.

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